Sony's new soundville ads is one of the most innovative approaches to marketing in recent times. The ad is beautiful, vibrant and most of all progressive in style. Featuring a small town in Iceland, Sony created something that seems surreal, yet is very real. The cinematic look of the ad, along with the occasional bits of humor and the steady pace are perfect for what they are trying to communicate. Below is the explanation for how this came together and the brilliant creativity behind it. The ad is audacious and ahead of its time, kind of like that fat girl you sat behind in class who always dressed like an alien and made negative comments about everything, except not really at all.
Via: Creativiy Magazine
According to Fallon's Juan Cabral, in March 2009, a small town in Iceland "was turned into an extraordinary sound-system for a week."
The agency filled the village of Seydisfjordur, Iceland with speakers and sounds by Richard Fearless ( Death in Vegas ), Mum, Bob Dylan, Toumani Diabate, Roberto Goyeneche, Murcof, Federico Cabral, Guillemots, and others.
Thursday, October 1, 2009
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