Burger King just had an online event today, where you could watch Tony Stewart take a lie detector test live. Tony was taking the test to prove that he loves the Whopper. This is just another great example of work that Crispin+Porter+Bogusky has been putting out. Marketing doesn't have to be in a box. It doesn't have to be a certain way. If an idea can get out to the people, it doesn't matter how you do it, as long as it works. Having your spokesman take a lie detector test live is innovative and shows how the upcoming generation thinks. We make things happen that we want to see happen. Next time you approach a client, just think, what do I want to see happen? Recently Alex Bogusky spoke about working in collaboration with the client. See it HERE.
Careful though, in that video he uses the f-word. In my family, if we cussed, Mom would make us ride a donkey through town while wearing a sombrero and screaming the f-word. To her surprise all the local ladies fell in love with me for doing it. I remember.
Melissa:
"Who is that super hot guy riding the donkey in the sombrero?"
Pam:
"I don't know, but I need to be on the back of that Donkey pronto.
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