Wieden+Kennedy Amsterdam has come out with one of the most riveting tv ads of the year for the video game Fifa 2010. Yes I just used the word "riveting". The ad features game players from around the world, playing each other through the internet. For one, I love this ad because it can keep even the most miniscule of attention spans, and two, the ad uses Wayne Rooney who happens to be my favorite player. Yes, I used the word "miniscule," big deal. Favorite players aside, the ad will be something that appeals all over the world and it does a great job of showcasing the games excellent new look and gameplay. The ad was run for the first time during the Manchester United vs. Manchester City soccer match last saturday (you can see the highlights below, 2 posts down), which was a highly anticipated game that included the commercials star, Rooney. Solid creative work out the legendary Wieden+Kennedy ad firm, and solid strategy to boot. YES I SAID "TO BOOT," LEAVE ME ALONE ALREADY.
via
Creativity Magazine
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